@@@@@ "What business am I in?" Ray asked, once 691
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"What business am I in?" Ray asked, once the group had all their beers in hand
"Everyone laughed," said Keith"Most of the MBA students thought Ray was just fooling around
No one answered, so Ray asked the question again"What business do you think I'm in?"
The students laughed again, and finally one brave soul yelled out, "Ray, who in the world does not know that you're in the hamburger business"That is what I thought you would say He paused and then quickly said, 'ladies and gentlemen, I'm not in the hamburger businessMy business is real estate
Keith said that Ray spent a good amount of time explaining his viewpoint In their business plan, Ray knew that the primary business focus was to sell hamburger franchises, but what he never lost sight of was the location of each franchiseHe knew that the real estate and its location was the most significant factor in the success of each franchiseBasically, the person that bought the franchise was also paying for, buying, the land under the franchise for Ray Kroc's organization
McDonald's today is the largest single owner of real estate in the world, owning even more than the Catholic ChurchToday, McDonald's owns some of the most valuable intersections and street corners in America, as well as in other parts of the world
Keith said it was one of the most important lessons in his lifeToday, Keith owns car washes, but his business is the real estate under those car washes
The previous chapter ended with the diagrams illustrating that most people work for everyone else but themselvesThey work first for the owners of the company, then for the government through taxes, and finally for the bank that owns their mortgage
As a young boy, we did not have a McDonald's nearbyYet, my rich dad was responsible for teaching Mike and me the same lesson that Ray Kroc talked about at the University of Texas
The secret is: "Mind your own business/' Financial struggle is often directly the result of people working all their life for someone elseMany people will have nothing at the end of their working days
Again, a picture is worth a thousand words Here is a diagram of the income statement and balance sheet that best describes Ray Kroc's advice:
Most people
Your Profession -> Your Income
The Rich
Your Assets -> Your Income
Our current educational system focuses on preparing today's youth to get good jobs by developing scholastic skillsTheir lives will revolve around their wages, or as described earlier, their income col
