Let us move on to why you may use blogging as an advertising tactic. It helps drive traffic to your website. Raise your hand if you want more internet site visitors. Yes, me too. Now think about the ways people find your web site: They could form your name right in with their browser, but that's an audience you already have. They know who you are, you're on the radar, and that does not help you receive more traffic together with what you are already getting. You can purchase traffic by buying a contact record (do not you dare!), shooting them, and hoping some people open and press through on the emails. But that http://www.bernod.com/ personal blog is high priced and, you know, illegal. You can pay for traffic by placing a lot of paid ads, which is not illegal, but nevertheless quite expensive. And the 2nd you go out of income, your traffic prevents coming, too. Therefore, how will you drive any traffic? In a nutshell: blogging, social media marketing, and research engines.Listed here is how it works. Consider how many pages you can find on your website. Probably not a ton, right? And think about how often you update those pages. Not likely that often, correct? (How often may you actually update your About Us page, you understand?) Properly, blogging helps solve equally of those problems. Every time you write a blog post, it's an additional indexed page in your internet site, meaning it's yet another possibility for you to appear in search motors and travel traffic to your site in natural search. We'll get into more of the advantages of blogging in your SEO a little later, but it's also yet another cue to Google and different research motors that the website is productive and they should be checking in frequently to see what new material to surface. Blogging also assists you get discovered via cultural media. Every time you create a post, you're making content that people can reveal on social networks -- Facebook, LinkedIn, Facebook, Pinterest -- which helps present your organization to a new market that could maybe not know you yet. Website material also helps maintain your social networking presence planning -- in place of asking your social media marketing supervisor to produce brand new original material for social networking (or making that material yourself), your website can offer as that repository of content. You're strengthening your cultural achieve with blog content and operating new site guests to your website via your cultural channels. A significant symbiotic connection, if I really do claim therefore myself. So, the initial good thing about blogging? It can help get new traffic to your internet site and performs tightly with search engines and social networking to accomplish that.